The Bauli Group’s new corporate identity: where tradition meets innovation

The Bauli Group presents its new corporate identity, which defines and expresses its values and continues the legacy of a family business tradition founded in 1922 and that has never stopped looking towards the future.

The new corporate identity includes a new corporate image, a new logo and the restyling of the bauligroup.com website.

The new image expresses and affirms the identity of the Group: a leader in the holiday product market which Is constantly growing with sweet and savory products for everyday consumption. Through the historic brands Bauli, Motta, Alemagna, Doria and Bistefani, the company has innovated the range of products with wellness options made from trendy and natural Ingredients while respecting quality and tradition, which are its distinguishing mark. The Group always seeks opportunities to bring its taste and innovation worldwide.

The new Visual Identity is inspired by the tradition of the historic Italian brand with a vision towards the future of the Group‘s brands. A future that has already begun. The design expresses a dynamic and at the same time warm and familiar reality in every detail: the new colors, shapes and images enclose elements of the past and tradition, innovating and making the company’s image more contemporary.

At the heart of the new image the restyling of the logo, which embodies the combination of tradition and innovation, with an emphasis on 1922, the year the Group was founded.