A story of work,
values and remarkable growth.

Enjoy a behind-the-scenes visit to our factories,
to see how we make the iconic products
that we have been bringing to Italian homes for 100 years.
Learn more

100 years of Goodness Creation

The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change.


Driven by Bauli’s Italian tradition, our mission is to create healthy and delicious products that make people feel good. We hold in our hearts people’s wellbeing whilst keeping the planet’s health in our minds.


We aspire to become a global leader in positive snacking by offering consumers delicious products that are good for the body and the soul. We will continue to strengthen our leadership in Italian seasonal specialties, sharing our traditions worldwide.

Our values


All our products are created with the wellbeing of our consumers in mind.


We care about the future of our Planet and we strive to preserve it every day.


We are guided by 100 years of family tradition and we master the art of baking, passed down from generation to generation.


We believe in Trust, Integrity and Mutuality.


We believe that our actions should reflect what we say.

Our History

100 years of Goodness Creation

  1. Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.

  2. The company’s activity continues to develop with the launch of industrial production.

  3. Bauli enters the market of baked goods for daily use with its new line of croissants.

  4. 100 years of Goodness Creation, our identity is that of a group led by tradition and focused on innovation and the future.

Bauli and the environment.
We care about the future of our Planet.

We implement a green supply-chain

We work for solutions for sustainable packaging

We strive to reduce water use

Our figures

Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth

+ 200%

 turnover for the last 20 years

€550 million

in sales in 2021-2022


production plants worldwide


of total turnover comes from exports

Our brands

Bauli in the World

We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day.

Connect with us

  • TuttoFood

    We’re back at TUTTOFOOD Milano, a high-profile opportunity to meet up with existing and potential Italian and international partners and an important forum for exchanging views with leading industry players, offering us the chance to promote the excellence of our Group’s sweet baked goods around the world.
    This year we’ll be welcoming guests to an innovative stand with a striking visual impact: an explosion of colour, animation, and appealing graphics, offering a taste of our idea of the future without forgetting our roots and traditions.
    Are you ready for a dive into this new experience?

  • Fabio Di Giammarco

    We’d like to officially welcome Fabio Di Giammarco as Bauli Group’s CEO. Fabio has a solid international experience in the food & beverage industry and will lead our company in this important new phase of accelerating Bauli’s growth in Italy and on foreign markets. We are excited that Fabio is joining our team and our best wishes go to him and to all the people who work daily to ensure Bauli Group’s success!

  • Premio Film Impresa EN

    The Bauli Group has won and important award in the first edition of the Unindustria Roma – Frosinone – Latina – Rieti – Viterbo Premio Film Impresa (Business Film Awards) in Rome. The awards recognise companies that have chosen to tell their story through the language of film.
    We have won the prestigious Premio Film Impresa Area Narrativa (Best Business Narrative Film) for Bauli, 100 years of Goodness Creation, created on the occasion of our 100th anniversary.
    The award testifies to the passion and creativity with which we tell the story of our Group’s successful journey.

Would you like to know more?

Contact us

Send us your questions about the Bauli Group.

Working for Bauli

We provide our employees with a stimulating work environment based on solid values.