100 years of Goodness Creation

The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change.


Driven by Bauli’s Italian tradition, our mission is to create healthy and delicious products that make people feel good. We hold in our hearts people’s wellbeing whilst keeping the planet’s health in our minds.


We aspire to become a global leader in positive snacking by offering consumers delicious products that are good for the body and the soul. We will continue to strengthen our leadership in Italian seasonal specialties, sharing our traditions worldwide.

Our values


All our products are created with the wellbeing of our consumers in mind.


We care about the future of our Planet and we strive to preserve it every day.


We are guided by 100 years of family tradition and we master the art of baking, passed down from generation to generation.


We believe in Trust, Integrity and Mutuality.


We believe that our actions should reflect what we say.

Our History

100 years of Goodness Creation

  1. Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.

  2. The company’s activity continues to develop with the launch of industrial production.

  3. Bauli enters the market of baked goods for daily use with its new line of croissants.

  4. The Group acquires the majority stake of MaxSport, a Slovakian company specialising in the production of protein products and nutritional supplements.

Bauli and the environment.
We care about the future of our Planet.

We implement a green supply-chain

We work for solutions for sustainable packaging

We strive to reduce water use

Our figures

Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth

+ 200%

 turnover for the last 20 years

€481 million

in sales in 2020-2021

€9 million

net profit in 2020-2021


of total turnover comes from exports

Our brands

Bauli in the World

We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day.

Connect with us

  • The 1990s

    The 1990s marked a significant new departure for our Group.
    After the process of industrialisation and the arrival of product ranges made using conveyor ovens, starting from the launch of the croissant line, we decided to enter another market of impeccable taste: chocolate.
    In addition to pralines and chocolate eggs, the arrival of iconic products such as our Tartufone helped chocolate become one of our points of strength, a key segment in our development strategy, both for products destined for everyday consumption and seasonal specialities.

  • Castel d’Azzano

    Our headquarters at Castel d’Azzano is the location not only of one of our manufacturing units, it is also the beating heart of our office premises.
    Every year, hundreds of people visit us here: guests, customers, suppliers, and very many employees.
    Recently, after some time and a lot of work, we opened a new multimedia room named after our former president Alberto Bauli.
    The inauguration saw the presence of our current president Michele Bauli, and of Chiara and Carlo Bauli, Alberto’s daughter and son.

  • Centenary

    We have entered the last four months of 2022, the year that marks our Centenary! In this period we will be busy with many exciting projects to celebrate our first three-figure anniversary for Bauli, our first century of history and innovation. We are continuing to build our heritage with stimulating new challenges, thinking about the health of the Planet and its population. So that for the next 100 years, we can give everyone new, unique moments of pleasure, wellness and taste.

Would you like to know more?

Contact us

Send us your questions about the Bauli Group.

Working for Bauli

We provide our employees with a stimulating work environment based on solid values.