A story of work, values and remarkable growth. Enjoy a behind-the-scenes visit to our factories, to see how we make the iconic products that we have been bringing to Italian homes for 100 years. Learn more 100 years of Goodness Creation The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change. Learn more Mission Driven by Bauli’s Italian tradition, our mission is to create healthy and delicious products that make people feel good. We hold in our hearts people’s wellbeing whilst keeping the planet’s health in our minds. Learn more Vision We aspire to become a global leader in positive snacking by offering consumers delicious products that are good for the body and the soul. We will continue to strengthen our leadership in Italian seasonal specialties, sharing our traditions worldwide. Learn more Our values Learn more Benessere All our products are created with the wellbeing of our consumers in mind. → Ambiente We care about the future of our Planet and we strive to preserve it every day. → Unicità We are guided by 100 years of family tradition and we master the art of baking, passed down from generation to generation. → Lealtà We believe in Trust, Integrity and Mutuality. → Impegno We believe that our actions should reflect what we say. → Our History 100 years of Goodness Creation Learn more 1922 Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe. 1950s The company’s activity continues to develop with the launch of industrial production. 1990s Bauli enters the market of baked goods for daily use with its new line of croissants. 2022 100 years of Goodness Creation, our identity is that of a group led by tradition and focused on innovation and the future. Bauli and the environment.We care about the future of our Planet. Learn more We implement a green supply-chain We work for solutions for sustainable packaging We strive to reduce water use Our figures Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth Learn more + 200% turnover for the last 20 years €550 million in sales in 2021-2022 7 production plants worldwide 16% of total turnover comes from exports Our brands Bauli in the World We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day. Learn more Connect with us Alessio-B On the occasion of our Centenary, we asked Alessio-B, one of the most famous Italian artists on the International Street Art scene, to interpret the concept of goodness for us.The result was a work that we are proudly exhibiting at the entrance of our headquarters in Castel d’Azzano: a special way of expressing our idea of goodness by means of an image, welcoming our staff and visitors with a touch of sweetness! Learn More Sustainability Report In a symbolic year for the Bauli Group, marked by our Centenary, we have decided to publish our first Sustainability Report.A document that describes ourselves and the values that accompany us in the choices we make every day, focusing on the wellness of people and the Planet, our staff and our consumers.It includes details about all our activities and our commitment to a better future. Learn More World Kindness Day In November we celebrated World Kindness Day!Goodness has always been our goal and, as the research performed for our Centenary showed, for Italians goodness means kindness, the first choice for our respondents, but also attention to sustainability and genuineness.We are committed to these aspects every day, driven by the passion that enables us to make products that generate unique moments of joy, taste and sharing. Learn More Would you like to know more? Contact us Send us your questions about the Bauli Group. Learn more Working for Bauli We provide our employees with a stimulating work environment based on solid values. Learn more