A story of work,
values and remarkable growth.

Enjoy a behind-the-scenes visit to our factories,
to see how we make the iconic products
that we have been bringing to Italian homes for 100 years.
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100 years of Goodness Creation

The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change.


Driven by Bauli’s Italian tradition, our mission is to create healthy and delicious products that make people feel good. We hold in our hearts people’s wellbeing whilst keeping the planet’s health in our minds.


We aspire to become a global leader in positive snacking by offering consumers delicious products that are good for the body and the soul. We will continue to strengthen our leadership in Italian seasonal specialties, sharing our traditions worldwide.

Our values


All our products are created with the wellbeing of our consumers in mind.


We care about the future of our Planet and we strive to preserve it every day.


We are guided by 100 years of family tradition and we master the art of baking, passed down from generation to generation.


We believe in Trust, Integrity and Mutuality.


We believe that our actions should reflect what we say.

Our History

100 years of Goodness Creation

  1. Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.

  2. The company’s activity continues to develop with the launch of industrial production.

  3. Bauli enters the market of baked goods for daily use with its new line of croissants.

  4. 100 years of Goodness Creation, our identity is that of a group led by tradition and focused on innovation and the future.

Bauli and the environment.
We care about the future of our Planet.

We implement a green supply-chain

We work for solutions for sustainable packaging

We strive to reduce water use

Our figures

Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth

+ 200%

 turnover for the last 20 years

€550 million

in sales in 2021-2022


production plants worldwide


of total turnover comes from exports

Our brands

Bauli in the World

We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day.

Connect with us

  • Alessio-B

    On the occasion of our Centenary, we asked Alessio-B, one of the most famous Italian artists on the International Street Art scene, to interpret the concept of goodness for us.
    The result was a work that we are proudly exhibiting at the entrance of our headquarters in Castel d’Azzano: a special way of expressing our idea of goodness by means of an image, welcoming our staff and visitors with a touch of sweetness!

  • Sustainability Report

    In a symbolic year for the Bauli Group, marked by our Centenary, we have decided to publish our first Sustainability Report.
    A document that describes ourselves and the values that accompany us in the choices we make every day, focusing on the wellness of people and the Planet, our staff and our consumers.
    It includes details about all our activities and our commitment to a better future.

  • World Kindness Day

    In November we celebrated World Kindness Day!
    Goodness has always been our goal and, as the research performed for our Centenary showed, for Italians goodness means kindness, the first choice for our respondents, but also attention to sustainability and genuineness.
    We are committed to these aspects every day, driven by the passion that enables us to make products that generate unique moments of joy, taste and sharing.

Would you like to know more?

Contact us

Send us your questions about the Bauli Group.

Working for Bauli

We provide our employees with a stimulating work environment based on solid values.