100 years of Goodness Creation

The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change.


Driven by Bauli’s Italian tradition, our mission is to create healthy and delicious products that make people feel good. We hold in our hearts people’s wellbeing whilst keeping the planet’s health in our minds.


We aspire to become a global leader in positive snacking by offering consumers delicious products that are good for the body and the soul. We will continue to strengthen our leadership in Italian seasonal specialties, sharing our traditions worldwide.

Our values


All our products are created with the wellbeing of our consumers in mind.


We care about the future of our Planet and we strive to preserve it every day.


We are guided by 100 years of family tradition and we master the art of baking, passed down from generation to generation.


We believe in Trust, Integrity and Mutuality.


We believe that our actions should reflect what we say.

Our History

100 years of Goodness Creation

  1. Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.

  2. The company’s activity continues to develop with the launch of industrial production.

  3. Bauli enters the market of baked goods for daily use with its new line of croissants.

  4. The Group acquires the majority stake of MaxSport, a Slovakian company specialising in the production of protein products and nutritional supplements.

Bauli and the environment.
We care about the future of our Planet.

We implement a green supply-chain

We work for solutions for sustainable packaging

We strive to reduce water use

Our figures

Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth

+ 200%

 turnover for the last 20 years

€481 million

in sales in 2020-2021

€9 million

net profit in 2020-2021


of total turnover comes from exports

Our brands

Bauli in the World

We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day.

Connect with us

  • Settore dolci

    Over the course of a century, we have built a strong leadership position in the field of festive desserts, while it was in the 1990s that we entered the world of bakery products for daily use. In this area we have developed a prestigious standing for our brand by means of a wide range of products, ideal for all sorts of requirements and consumption opportunities.
    We are constantly engaged in our strategy of diversifying the business lines of all the Group’s brands: Bauli, Motta, Alemagna, Doria and Bistefani.
    We have thus moved further afield with respect to our confectionery traditions, adding savoury lines in addition to gluten-free products, snacks and protein bars.

  • Eco-packaging

    Eco-packaging is a crucial part of the process of innovation and sustainability launched by the Group, and it is a priority for companies and consumers in their everyday decisions. This is the central message of today’s speech by our manager Marco Trezzi, given to the students of the Master in Packaging at the University of Parma.
    We consider the opportunity to meet young people and share the Group’s latest innovations in this field as a particularly rewarding experience.


    We have renewed our collaboration with IUSVE – Salesian University Institute of Venice – and described our Group’s experience, values and projects to the students of “Digital Advertising Languages and Strategies”, part of the Advertising & Marketing course, so that, at the Verona headquarters, the young university students could be involved in the creation of creative digital campaigns for the launch of our new products.

Would you like to know more?

Contact us

Send us your questions about the Bauli Group.

Working for Bauli

We provide our employees with a stimulating work environment based on solid values.