Who we are

Bauli Group is a third-generation family enterprise, that uniquely blends tradition and innovation, with strong focus on the future and great openness towards the world. Bauli Group’s recipe for success is simple: its people and products.


Driven by Bauli’s Italian tradition, our mission is to create healthy and delicious products that make people feel good. We hold in our hearts people’s wellbeing whilst keeping the planet’s health in our minds.


We aspire to become a global leader in positive snacking by offering consumers delicious products that are good for the body and the soul. We will continue to strengthen our leadership in Italian seasonal specialties, sharing our traditions worldwide.

Our values


All our products are created with the wellbeing of our consumers in mind.


We care about the future of our Planet and we strive to preserve it every day.


We are guided by 100 years of family tradition and we master the art of baking, passed down from generation to generation.


We believe in Trust, Integrity and Mutuality.


We believe that our actions should reflect what we say.

Our History

  1. Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.

  2. The company’s activity continues to develop with the launch of industrial production.

  3. Bauli enters the market of baked goods for daily use with its new line of croissants.

  4. The Group acquires the majority stake of MaxSport, a Slovakian company specialising in the production of protein products and nutritional supplements.

Bauli and the environment.
We care about the future of our Planet.

We implement a green supply-chain

We work for solutions for sustainable packaging

We strive to reduce water use

Our figures

Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth

+ 200%

 turnover for the last 20 years

€485 million

in sales in 2019-2020

€6 million

net profit in 2019-2020


of total turnover comes from exports

Our brands

Bauli in the World

We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day.

Connect with us

  • Storia Bauli

    Our company has deep roots. It was born from the will of a baker, our founder Ruggero Bauli, and from his incredible #story that led him to be a taxi driver for a certain period of his life!

  • Bauli nel mondo

    We look forward to a #future of #innovation and growth with the aim of bringing the #uniqueness of our products into homes around the world.

    Year after year we have in fact consolidated our presence not only in Italy, but also abroad: to date, our recipes arrive in over 70 countries.

  • Ricerca colazione

    A great start to the day takes a good #breakfast.

    But what can’t be missing on our table? We asked the #Italians!

Would you like to know more?

Contact us

Send us your questions about the Bauli Group.

Working for Bauli

We provide our employees with a stimulating work environment based on solid values.