
GROWING
TOGETHER
TASTES BETTER
Let yourself be taken behind the scenes of our facilities to see how the iconic products we have been bringing into Italian homes for over 100 years.
A STORY OF work
VALUES AND REMARKABLE
GROWTH.
Our routines have changed, the way we stay together has changed, language has changed, holidays have changed… the world has changed. In 1922 we were a small artisan workshop. Today our Group is one of the leading Italian pastry makers, for festive cakes, treats, and positive snacking. In over 100 years we have revolutionised, innovated, created goodness, put love and passion in all our products, and attained quality and excellence, always with your well-being in mind. Even though the world has changed there are things that havenʼt, and never will change.
After 100 years we are still ourselves with our dreams, our emotions, our products, the same care, and the same ambition as always.
Driven by tradition, we look to the future with the Planetʼs health in our minds and the peopleʼs well-being in our hearts. All this to keep bringing you, for the next 100 years, new uniquely pleasurable moments, well-being, and goodness.
VISION, MISSION AND VALUES
VISI
ON
OUR ICONIC PORTFOLIO OF BRANDS CREATES JOYFUL AND DELICIOUS MOMENTS FOR CONSUMERS EVERYWHERE, ONE TASTY BITE AT A TIME.
MIS
SION
INSPIRED BY A CENTENARY TRADITION OF ITALIAN QUALITY, OUR BRANDS CREATE DELICIOUS SOLUTIONS TO THE NEEDS AND WANTS OF CONSUMERS AND CUSTOMERS WORLDWIDE.
OUR
VALUES
In 2023, Bauli embarked on a structured evolution process known as ONE BAULI to create a solid positioning worldwide. This started with a clear definition of our DNA: the values we all embrace everyday.
GOODNESS
We make delicious, high quality products.

PASSION
We aim to win in the market, with customers & consumers.

COLLABORATION
We play, win, and learn as one integrated team.

COURAGE
We dream big, innovate, and deliver on our promises.

CARE
We take care of our people and our planet.

INTEGRITY
We take the high road in everything we do.

OUR BRANDS
BAULI IN THE WORLD
We are market leaders in the production of festive desserts, sweet and salty treats as well as a wide range of baked goods that our customers can enjoy throughout the day.


BAULI AND THE ENVIRONMENT
Rooted in our rich Italian heritage and unwavering dedication to quality, we’ve embarked on an ambitious journey to forge a more sustainable future for our company and the communities we serve. Group’s areas of activity are currently: Climate resilience, Innovation of product and packaging, Waste management, People, Sustainable Supply chain and Consumer first.
INNO
VATION
The Bauli Group actively manages innovation focusing on 3 main areas: product innovation, processes and digital innovation, future talent scouting and education. We create every day the Bauli Group of tomorrow.
NEWS