CASTEL D'AZZANO
VR
GOODNESS creators
FOR A HUNDRED YEARS
Our Group’s roots stretch back many years to an artisan bakery established in 1922 in Verona by founder Ruggero Bauli with an ancient recipe for pandoro. After 100 successful years, this traditional family company is now known and loved around the world. In fact, the Bauli Group’s products are sold in over 70 countries.
Over time the Group has diversified its business, expanding and enriching its production of festive desserts and treats with other baked goods, both sweet and savoury, which are available all year round. But the true ingredients in Bauli’s success are artisanal tradition and innovation, the unique blend of natural leavening, Futura, and advanced technology.
100+
years of history
approximately
114.000
ca. tons of products
sold each year
1.150
items
Sold in over
70+
countries worldwide
1.590
employees worldwide
ONE BAKERY
BRAND
OUR HISTORY
Our Group has a century-long history that began in a small workshop in Verona city centre. Over the years we have turned our love for tradition and artisanal quality into a spirit of enterprise, by means of technological innovation and the purchase of strategic, globally-famous Italian brands. Today, all over the world we deliver flavour and the pleasure of products familiar to consumers, who love them for their quality.
1922
Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe.
1927
Ruggero Bauli leaves Italy to pursue a new life in Argentina. He boards the ocean liner “Principessa Mafalda” for what would be its final transatlantic voyage and is one of the few survivors of its shipwreck. Upon arrival in South America he rebuilds his fortune, opening a pastry shop that is immediately successful.
1937
Ruggero Bauli returns to Verona and revives his business, a bakery with an attached store, which becomes the first pastry shop in the city.
1950's
The company’s activity continues to develop with the launch of industrial production.
1960
Ruggero passes down the family business to his sons, Alberto, Adriano and Carlo, who introduce an innovative spirit which accelerates the transformation of the company.
1990's
Bauli enters the market of baked goods for daily use with its new line of croissants.
1990's
Production of the first Bauli chocolate Easter eggs begins, diversifying its range of festive products.
2000's
Bauli continues to grow, developing an international market and focusing on numerous strategic acquisitions.
2004
Bauli begins a process of enormous expansion with the acquisition of FBF Casalini, specialised in production for private labels.
2006
Bauli completes the acquisition of Doria with its substantial expertise in biscuits and crackers.
2009
Brands from the Motta and Alemagna Group become part of the company’s baked goods portfolio with the acquisition of a facility near Verona.
2011
The group acquires Fête Latine in France.
2013
The acquisition of Bistefani brings a new range of products to the forefront of the group with the famous Krumiri.
2017
The group opens a facility in India in order to have better access to the countries of South East Asia.
2018
The acquisition of the majority stake of Alpipan strengthens the group’s production of gluten-free products. The group opens a commercial branch in Singapore.
2019
The group acquires the majority stake of MaxSport, a Slovakian company specialising in the production and distribution of high-quality nutrient rich products, focusing on protein products and nutritional supplements.
2021
The acquisition of the majority stake of Dacasto Gran Pasticceria.
2022
100 years of Goodness Creation, our identity is that of a group led by tradition and focused on innovation and the future.
2023
Fête Latine, which joined the Group in 2011, is now Bauli France.
2023
Max Sport, which joined the Group in 2019, is now Bauli Slovakia & Czech Republic.
ORGANIZATION
CHART
VISI
ON
OUR ICONIC PORTFOLIO OF BRANDS CREATES JOYFUL AND DELICIOUS MOMENTS FOR CONSUMERS EVERYWHERE, ONE TASTY BITE AT A TIME.
MIS
SION
INSPIRED BY A CENTENARY TRADITION OF ITALIAN QUALITY, OUR BRANDS CREATE DELICIOUS SOLUTIONS TO THE NEEDS AND WANTS OF CONSUMERS AND CUSTOMERS WORLDWIDE.
GOODNESS
WE MAKE DELICIOUS, HIGH
QUALITY PRODUCTS.
For over a century, we have been exploring and seeking goodness in everything we do. It’s the secret of our pastry art, which characterizes all our products. A promise of irresistible taste, the utmost attention to quality, safety, continuous drive for innovation, search for new recipes and distinctive style. Our goodness is constantly evolving.
PASSION
WE AIM TO WIN IN THE MARKET, WITH
CUSTOMERS & CONSUMERS.
Passion is our first ingredient. It defines our innovative business vision, the drive to compete successfully in a global market and the determination to give our all for our brands, our people and the values we believe in. We go beyond rationality, we put our heart into it.
COURAGE
WE DREAM BIG, INNOVATE, AND
DELIVER ON OUR PROMISES.
Our founder Ruggero Bauli crossed the ocean in search of a dream: his courage has always inspired us. We are visionaries, we embrace innovative ideas and, most of all, we are fully committed to facing the risks necessary to make them come true.
We are fast and love challenges, without ever losing sight of our reference points.
COLLABORATION
WE PLAY, WIN, AND LEARN AS
ONE INTEGRATED TEAM.
Collaboration is our strength. Feeling good together is the prerequisite to achieve our goals. We have inherited the sense of a large family; we leverage each other’s skills and synergies between teams and people in every area of our business.
There are no barriers, there is trust, listening, continuous feedback and the desire to work towards a common goal.
CARE
WE TAKE CARE OF OUR PEOPLE AND OUR PLANET.
We care about the physical, social and psychological well-being of our people, we promote respect for equal opportunities and fair treatment of all those who work with us. We care about our planet and are committed to reducing the environmental impact of our activities to zero. This is why we share a sustainability plan with our stakeholders aimed at creating a better tomorrow.
INTEGRITY
WE TAKE THE HIGH ROAD IN EVERYTHING WE DO.
Integrity guides us in every aspect of our business. We act with responsibility, ethics and transparency towards all stakeholders.
We believe that our #bauliness is enriched by diversity and strengthened by inclusion: it’s the representation of the uniqueness of our current and future collaborators. We feel free to express our identity and our potential.
SITES WORLDWIDE
The Bauli Group operates with its products in more than 70 countries around the world, thanks to a production capacity based on 7 production sites located in Italy and India and a commercial structure that can count on 7 offices located in France, Slovakia, the United States, the United Kingdom, India and Singapore.
ORSAGO
TV
ROMANENGO
CR
SAN MARTINO BUONALBERGO
VR
GUARENE
CN
BARAMATI
INDIA
OUR BRANDS
