Bauli Group at TUTTOFOOD

A space that encapsulates the Group’s many facets, from the historical to the contemporary

May 4, 2023 – Bauli Group brings over a century of history to TUTTOFOOD, held from May 8th to 11th at Rho Fiera Milano, pavilion 3P, stand A13 and B18. At the event, all Bauli Group brands will be united in a 108 m² space cleverly designed to showcase each individual product.

Beginning life as a small artisan bakery in the centre of Verona, Bauli Group is now an ambassador of ‘Made in Italy’ excellence and a leading player on Italian and international markets, with its wide range of products for every consumption occasion and a firm focus on quality and innovation.

Bauli Group’s sweet and savoury products accompany consumers throughout the day, from breakfast and snacks to mealtime, as well as being taste icons on festive occasions, with the famous Pandoro from Verona and the ubiquitous Panettone.

Bauli, Motta, Bistefani and Doria will showcase their best-selling products in the display area, alongside a corner devoted to Dacasto and the art of pastry making. There will also be space for Bauli and Doria’s gluten-free lines, created for people who can’t eat gluten, milk or lactose, as well for the world of health and wellness with MaxSport protein bars. The event also sees the launch of the new line of products for the international market, with their unmistakable lilac packaging, the colour that has come to symbolise Bauli around the globe.

The stand has a sophisticated, linear design inspired by Art Deco, with an interplay between filled and empty spaces in which the showcased brands look both inwards and outwards, engaging with visitors to the event and enticing them into the stand. Adding to the appeal and dynamism of all this is a performance by artist Flo Casco: two of the stand’s outer walls will be brought to life on May 8th and 9th by her characters and graphic style, for a signature live experience that’s just begging to be Instagrammed! 

The stand was designed and built by Asterisco Creative Agency. With the aim of promoting the value of Bauli Group’s attendance of the fair and giving a voice to the brand’s values, Asterisco has reinvented the exhibition space, imagining it as a sophisticated yet contemporary area that is inviting, open and appealing to visitors.

Credits:
Asterisco Creative Agency
Creative Directors: Lorenza Soddu and Alice Bertola
Exhibit Designers: Diego Andidero and Roberta Minici
Art Director & Visual Designer: Marco Giovannoli and Fulvio Ruggiero
Pre-press Production: Simona Piccione
Live performance: Flo Casco
Photographer: Anna Brignolo
General Contractor: Kibox srl